• Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.
• Cleanses and strengthens thin, fine, & damaged hair

Why You'll Love This:

• Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance1
• Rice Tein NPNF ® boosts shine in dull, dry hair
• 88% Bio-based formula 
• Free of parabens, phthalates, silicones, SLS & SLES 
• Made in USA, cruelty-free, color-safe 
• Fully recyclable packaging and made with PCR (post-consumer recycled) material 

1 All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.

How To Use: 

1. Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
2. Focus on the top, sides, and back of the scalp.
3. Continue massaging for 2 minutes to lift dirt and buildup.
4. Rinse thoroughly with warm water.
5. Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately).

Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!