• Formulated with Coconut Oil to provide the ultimate hydration boost
• Cleanses and moisturizes kinky, curly, & coily hair 
• Leaves hair feeling softer, shinier, and easier to manage from root to tip 

Why You'll Love This:

• Formulated with Coconut Oil to provide the ultimate hydration boost 
• 86% Bio-based formula
• Free of parabens, phthalates, silicones, SLS & SLES 
• Made in USA, cruelty-free, color-safe 
• Fully recyclable packaging and made with PCR (post-consumer recycled) material

How To Use: 

1. Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
2. Focus on the top, sides, and back of the scalp.
3. Continue massaging for 2 minutes to lift dirt and buildup.
4. Rinse thoroughly with warm water.
5. Follow with Kitsch Moisturizing Coconut Oil Conditioner (sold separately).

Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Moisturizing Coconut Oil Shampoo Bar - perfect for travel & gym bags!